Technology is pushing customer expectations to all-time highs, and sales organizations into uncharted territory. Accountable for quotas — but also for customer success — salespeople have far greater mandates than before.
How are sales organizations coping? New data-driven approaches to sales, increasingly underpinned by AI, are emerging in tandem with big changes spanning customer engagement, staffing models, and cross-functional collaboration.
This report takes a closer look at how the world of sales is changing.