State of Sales

Provided by: Salesforce.com
Topic: Innovation
Format: PDF

Technology is pushing customer expectations to all-time highs, and sales organizations into uncharted territory. Accountable for quotas — but also for customer success — salespeople have far greater mandates than before.

How are sales organizations coping? New data-driven approaches to sales, increasingly underpinned by AI, are emerging in tandem with big changes spanning customer engagement, staffing models, and cross-functional collaboration.

This report takes a closer look at how the world of sales is changing.

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