University of Toledo
Business Intelligence (BI) offers tremendous potential for business organizations to gain insights into their day-to-day operations, as well as longer term opportunities and threats. However, most of today's BI tools are based on models that are too much data-oriented from the point of view of business decision makers. The authors propose an enterprise modeling approach to bridge the business-level understanding of the enterprise with its representations in databases and data warehouses. The Business Intelligence Model (BIM) offers concepts familiar to business decision making - such as goals, strategies, processes, situations, influences, and indicators.