Strategic Influence of Promotional Mix on Organisation Sale Turnover in the Face of Strong Competitors

It is not enough for a business to have good products sold at attractive prices. To generate sales and profits, the benefits of products have to be communicated to customers. In marketing, this is commonly known as “Promotion”. Although, promotion is not done only for these factors but for other such as to build brand loyalty, to reminds and reassure costumers, to launch a new product and maybe to defend market share by responding to competitors’ campaigns with their own advertising. A business’ total marketing communications programme is called the “Promotional mix” and consists of a blend of advertising, personal selling, sales promotion and public relation stool sand direct marketing.

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