Strategic Innovation through Business Intelligence

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Provided by: University of Idaho
Topic: Big Data
Format: PDF
The authors show how Porter's five forces that shape competitive strategies can be linked directly to long term profitability of industries, as measured by the return on invested capital. As the five forces framework has become a staple approach to strategic analysis, playing a key role in both business practices and academic studies, this quantitative linkage to profitability provides analysts a powerful tool to evaluate their business propositions based on their subjective rating of the competitive forces involved.
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