Strategic Use of Information Technologies in the Tourism Industry
Information Technologies (ITs) prevail all functions of strategic and operational management. As information is the lifeblood of tourism, ITs provide both opportunities and challenges for the industry. Despite the uncertainty experienced in the developments of ITs in tourism, the "Only constant will be change". Increasingly, organizations and destinations, which need to compete, will be forced to compute. Unless the current tourism industry improves its competitiveness, by utilizing the emerging ITs and innovative management methods, there is a danger for exogenous players to enter the marketplace, jeopardising the position of the existing ones.