From the executive summary: ?When unions launch a strike, one can count on more than just a couple of workers holding signs these days. They are just as likely to run an advertisement on a radio station or pepper reporters with press releases to make sure the public knows why they decided to strike. And, companies often use the same tactics to ensure their side of the story is told as well. It is a battle for the hearts and minds of the public, which both sides see as important to their causes.? The paper examines this issue in detail.