Scientific Publishing Ltd.
The zero-time enterprise's mission is response to the market and customer needs in \"Zero time\" in order to gain more customers and competitive advantages. To realize zero-time response to market and customers, it should inspire the employees' work enthusiasm and creativity, so that they can do their work conscientiously to ensure quick and smooth going. This paper discussed how to establish an effective instant incentive mechanism for zero-time enterprise, which is a problem of rich practical significance. Firstly, based on the briefly explanation of zero-time enterprise, it analyzed the characteristics and principles of zero-time enterprise; and then elaborated the important roles of instant incentive.