Study on Ascendancy of Social Media Analytics

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Provided by: The International Journal of Innovative Research in Computer and Communication Engineering
Topic: Networking
Format: PDF
In this paper, the authors explain the importance and budding popularity of social media analytics, which are the tools used for quantifying, exploring, analyzing and interpreting the results of interactions between consumers and products. Social media analytic tools can help different brands and corporate, apart from listening to and connecting with their community, study their behavior, geographical source and acceptability and tap the resources at the optimum. This is achievable because the social media is communicating through various social platforms and thereby allows companies to reach out to their audiences and interact directly.
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