International Journal of Emerging Trends & Technology in Computer Science (IJETTCS)
Blogging is an emerging and contemporarily popular medium. Except certain cases, why do millions of people indulge in blogging remains a question worth investigating? Also, the entire communication process in case of blogs is significantly different than traditional media. The senders' and receivers cognitive and the psychological factors influence a complete process of communication. What are the blogging related thoughts and behavior of the bloggers and how are the blogs used by them becomes a sender centric issue, worth studying with a communication perspective.