Study the Effects of Customer Service and Product Quality on Customer Satisfaction and Loyalty

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Provided by: University of Pune
Topic: Tech & Work
Format: PDF
In this paper, the authors address the following questions that are becoming increasingly important to managers in automotive industries: is there a relationship between customer service and product quality with customer satisfaction and loyalty in the context of the Indian automotive industry? If yes, how is the relationship between these four variables? The automotive industry in India is one of the largest in the world and one of the fast growing globally. Customer satisfaction and loyalty are the most important factors that affect the automotive industry.
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