Supermarket Challenges and Opportunities for Fresh Fruit and Vegetable Producers and Shippers: Lessons From the US Experience

Provided by: University of California, Davis
Topic: Software
Format: PDF
Structural change continues to transform the global fresh fruit and vegetable (fresh produce) marketing system. There was great fragmentation on both the selling and buying sides with large numbers of local and regional retail grocery chains rather than national chains with large store numbers and buying volumes per chain. Given the relatively small buying volumes per firm, the seasonality and perishability of fresh fruits and vegetables, and the need for frequent deliveries and physical inspections to verify quality, wholesale markets made sense.

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