With household penetration somewhere around 98 percent and per capita consumption slightly more than 30 pounds, cheese holds a treasured spot in the American diet. From salads and casseroles to pasta, pizza, tacos and quesadillas, many favorite dishes rely on cheese for their unique taste, texture and appearance. Obviously, that's great news for cheese processors, but it creates quite a challenge for them at the same time. After all, how do you go about growing a category that's already so heavily consumed? Fortunately, cheese has somehow managed to always fall into favor with each emerging trend.