Today's enterprise CEOs recognize that business analytics are critical to the success of many functions, such as marketing, product pricing, demand prediction, supply chain optimization, and customer relationship management. Incorporating analytics into user's business can increase revenues, improve processes, reduce costs, and help user to more effectively target customers. Insightful analytics changes how every day, fundamental business decisions are made. Savvy strategists recognize that combining data from across their platforms might well hold the key to making better informed decisions. Further, they recognize that SAS is the software that can effectively drive the transformation of their enterprise, from the fundamentals up through the business.