TDWI Best Practices Report - Customer Analytics in the Age of Social Media

This TDWI Best Practices Report examines organizations’ current practices and future plans for customer analytics technology implementations, with a special focus on how organizations are adapting to the knowledge potential as well as challenges of social media networks. The report offers recommendations for achieving greater return on investment (ROI) from customer analytics processes.

Provided by: IBM Topic: Big Data Date Added: Apr 2013 Format: PDF

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