Team Up Private Label and Cheese Brands to Capture Your Share of Cheese Growth

While retail cheese volume has experienced strong growth over the past few years, a key question on the minds of retailers is how to maintain this momentum for cheese. This article discusses a strategy that is becoming increasingly popular, which is to promote multiple cheese brands in a coordinated "team" effort to maximize impact and sales. This article also presents a note on a study conducted by the international research firm Mintel Services suggests that children will contribute substantially to the growth of cheese in the 21st century.

Provided by: Dairy Management Topic: Software Date Added: Jun 2002 Format: PDF

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