International Association of Scientific Innovation and Research (IASIR)
Data has penetrated into every functional area of business and industry. "Internet of things" "Cloud computing" and "Big data" are buzzword of technology which is driving management. Technology facilitates transformation of HR systems and practices dimension of employer branding. Digital transformation of human resource practices is the need of the hour. Digitization of human resource is prompting paradigm shift in employer branding domain. Big data and people analytics are reinventing HR and driving innovation in an extraordinary manner.