This article takes a look at the history of information, technology, beneficiaries of that technology and their relationship to data governance development over time. Innovation in business models, technology capabilities, and the changing relationships in the ownership and accessibility to data has resulted in a fundamental shift in size and complexity of data governance systems. Additionally, the increasing trend where collective numbers of individual consumers actually drive information technology, also known as ”consumerization” of IT, adds yet more complexity to business relationships, fiduciary duties toward data about people, and underlying system requirements. In short, this article introduces the context of informational privacy evolution and its relationship to new, shiny and complex things.