Technology Provisioning in the Mobile Industry: A Strategic Clustering

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Provided by: Creative Commons
Topic: Mobility
Format: PDF
This paper develops a strategic clustering for Mobile Middleware Technology Providers (MMTPs), shedding light on the business models and the strategic positioning currently adopted by this actor typology. Through the creation of a system of strategic clustering matrices, four key business models currently adopted by MMTPs - \"Pure Play\", \"Full Asset\", \"Third Parties Relationship-focused\" and \"Platform and Content Management\" - are identified, and insightful conclusions on the impact of this actor's newly emerging influence on the market's competitive dynamics are drawn.
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