University Politehnica of Bucharest
Just like any other aspect of human life on user's planet, the advancements in internet technology over the past decades have greatly influenced the way users live, changing the socio-political structure of the nations as it can clearly be seen in the Middle East and northern African countries. In specific terms, they have influenced user's behavior in the way that they conduct marketing extending it beyond traditional boundaries both from business actions and consumer's behavior. With ease of access and the vast amount of information that can be observed on the internet, consumers are lost for choice. These have increased the challenges that both consumers and business people face manifold.