Provided by: University of St. Francis
Topic: Big Data
Date Added: May 2012
Business model innovation has received rising attention as a means for firms to achieve superior performance. Yet, as the authors argue based on a review of related literature, the research field so far lacks a comprehensive framework that supports managers to systematically develop innovative business models. Based on the insights from 14 cases of past business model innovations, they develop the 4I-framework that structures the business model innovation process and illustrates the challenges managers face during the initiation, ideation, integration, and implementation of new business models.