The Analysis of Marketing Personnel Performance Appraisal Problems of Small and Medium-Sized Enterprises

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Provided by: International Journal of Innovative Research in Information Security (IJIRIS)
Topic: Enterprise Software
Format: PDF
The marketing personnel play a very important position in market economy activity which enterprises engaged in. Aiming at the status of difficult to "Stay" for the small and medium-sized enterprises, the paper uses performance appraisal theory systematically, analyses performance appraisal problems of marketing personnel for small and medium-sized enterprises and provide relevant performance appraisal advices and effective measures for the marketing personnel of small and medium-sized enterprises, so as to cultivate talents, retain staff, play the role of talent and ensure the stability of the enterprise marketing team.
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