The Application of Data Mining Technology in the Customer Relationship Management Based on the Customer Loyalty Strategy

Provided by: AICIT
Topic: Big Data
Format: PDF
Customer Relationship Management (CRM) is a kind of marketing and management strategy that enterprises center on customer relationships to carry out a systematic customer research and optimization of organizational systems and business processes in order to improve customer satisfaction and loyalty, thereby improving their efficiency and profit level. In this paper, the authors analyze the main function of the customer-oriented data warehouse based on the loyalty strategy as well as its composition, and explores the applications of data mining as the main implementation technology in CRM by elaborating the establishment of Customer Relationship Management (CRM) system centered on customer loyalty strategy and combined with the theoretical model of customer loyalty degree.

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