The Big Cheese

Industry-funded commercials have cleverly touted "the power of cheese" in recent years, and although people may not crash their cars seeking their favorite slice or chunk, cheese continues its long reign as one of the world's most popular foodstuffs. In fact, for a centuries-old product, cheese is available in more flavors, forms, sizes and shapes than ever before, and the category is a hotbed of new product development, packaging innovations and integrated marketing campaigns.

Provided by: Stagnito Communications Topic: Software Date Added: Feb 2005 Format: HTML

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