The Branding Misunderstanding

This article talks about the misconception about branding and approaching the target audience with the right image. It explains regarding brand design, creative direction, and art direction stating that one cohesive successful strategy can and should be developed, upgraded and nurtured for years to come. It suggests that the value of consistency for the long term produces valuable recognition.

Provided by: Andy Attiliis Topic: Software Date Added: Jan 2003 Format: HTML

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