The Business Case for a Seamless Customer Experience Management System

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Provided by: Oracle
Topic: Cloud
Format: PDF
A great customer experience develops strong lifetime customer relationships. This boosts the customer lifetime value (CLV), providing a very high ROI on all monies spent on CX.

To boost CLV, companies must target high-value customers and purposely work to exceed their expectations at every key touch point. To do so, all customer-facing employees need:
1) a complete 360° customer view
2) predictable processes
3) access to a collaborative knowledge base
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