The business of social business

The value in social acquaintances

Today, social approaches have become the norm for creating meaningful business value. In an IBM® IBV executive study however, nearly three-quarters of respondents admitted that they were unprepared to embrace this shift in customer engagement. This white paper reveals how business leaders can successfully leverage social business, internally and externally, to deliver valued customer experiences, increase productivity and accelerate innovation.

Provided by: IBM Topic: Start-Ups Date Added: May 2013 Format: PDF

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