In 2019, when IDC asked 100 CEOs about the importance of various strategic areas to their organization over the next five years, 80% of respondents replied that using data in advanced decisioning to effect performance is critical. It’s not that enterprises want more data; they want everyone in their company to make better data-driven decisions, but they face several challenges, such as::

• Silos of data, technology, and staff
• Inability to synthesize data into relevant and actionable information
• Legacy practices and tools for data consumption and analysis
• Inability to scale insights across the enterprise to all employees (and machines)