Today’s customers have more opportunities than ever to connect with a brand, and often research products and make purchases through a variety of different channels. However, it’s important to remember that employees are also customers in their personal lives, meaning that they also have high expectations for digital experiences in the workplace. Together, these two factors make the need for a central platform to manage digital experiences clear. However, many companies are concerned about the perceived high costs of investing in such a solution, and are content to rely on legacy solutions.
As the IDC white paper “The Business Value of IBM’s Exceptional Digital Experience Solutions” shows, the concerns about the price of these solutions are unfounded. The paper shows that the business value offered by IBM Exceptional Digital Experience solutions is high enough—and the TCO low enough—that organizations can start to see a return on their investment quickly, often in less than seven months.