The Case for an Enterprise Mobility Strategy

Provided by: Alcatel-Lucent
Format: PDF
Most enterprises today understand the value proposition of mobility - that it has enormous potential to accelerate business functions and improve organizational agility in ways that are both cost effective and competitively advantageous. Yet corporate uptake of mobility has been almost entirely spontaneous and unsystematic. If the authors' progress toward full mobility can be described as a journey, then up to now enterprises have spent far too much time traveling without a map. A recent McKinsey report included a telling statistic from a senior marketing strategist: \"Today 80% of enterprise device sales are being made one device at a time, with the choice being made by the end user.\"

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