Data is becoming increasingly important to business success and helping companies identify new market opportunities, improve customer experiences, drive business planning, and support change and innovation. CEOs are looking to CFOs and finance teams to deliver analytics and insights that support strategy and decision making.

In fact, according to a report titled “The Changing Role of the CFO” from the ACCA and IMA, the finance function and the CFO are expected to be at the heart of this data revolution.

CFOs and finance teams will need to understand how to harness data – beyond just the financial numbers – to tell a business story that explains context and reasons why, and answers “what if” questions.