Provided by: Go4Funding.com
Date Added: Jan 2008
The most recent trend for venture capitalists and angel investors has been consumer internet and mobile offerings that target India's growing mobile consumers. Segments such as travel, matrimonial services, jobs, games, mobile payments, etc., are getting substantial capital infusion. Even though this model could possibly be saturated in the next few years, engineering requirements are marginal in this space, making marketing a large differentiating factor. To some extent, this example is also introducing the Indian entrepreneurs to product marketing.