The Chief Merchant Study: Competing in an Omni-Channel World

The IBM Center for Applied Insights, in conjunction with Planet Retail, surveyed 325 senior merchandising executives in the United States, Canada, the United Kingdom, India and Australia, in 2013. These respondents cover 10 retail segments, including grocery, mass merchandise and apparel. Forty-eight percent of them work in large enterprises (employing 1,000 or more people), while 52 percent work in medium-sized enterprises (employing 100-999 people).

Provided by: IBM Topic: Enterprise Software Date Added: Feb 2014 Format: PDF

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