In less than a decade, the cloud has gone from a distant vision to the mainstream of business technology. It is still early in the cloud journey for most companies, and although the business transformation challenges can be significant, there is significant enthusiasm for the cloud’s transformative potential. Read this Oxford Economics white paper to learn what the future holds as the cloud grows up. Cloud is the new normal, and as companies work through the realities of adoption, the sharpened focus on operational details should accelerate the transition of cloud as the transformative force that will help organizations re-imagine their businesses, develop new and innovative offerings, open up opportunities to drive customer success and loyalty, and, ultimately, transform their business.