A new era of business reinvention is dawning. Most organizations are only just beginning to prepare for the dramatic changes of the next decade. They are struggling to define their strategic differentiators, experimenting with multiple technology proofs of concept to evaluate process impact, shifting their applications and infrastructure from legacy to new, and dealing with people and culture. Explore our cognitive playbook: Seven essential actions that lie at the heart of successful digital and cognitive transformations. In "The Cognitive Enterprise: Reinventing your company with AI" you can benefit from what IBM has learned about shaping and evolving into a cognitive enterprise as well as from the focused actions IBM believes can help you succeed.