The Colours of Marketing

Provided by: International Association of Engineering and Management Education (IAEME)
Topic: Developer
Format: PDF
To develop a successful business, the businessman need to identify the people or businesses they are aiming to sell their products or services to; it is therefore important that they identify and understand the colors that will attract their specific market. Color psychology is not an exact science and there are no rights or wrong colors, only colors which may get a better response than others from their target market. Understand that there is a physiological and a psychological component to each color as well as the subjective meanings attached by each individual.

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