A common definition of sales process is pretty obvious and not a novelty. It is a set of steps and activities from receiving a lead to deal closure. The majority of companies in business today have sales process in place. Nevertheless, there is a huge gap between having one and acting upon it. Not that many companies use their own sales process as an internal sales methodology. Even less monitor and measure it on the regular basis or provide feedback to sales reps and have it automated in CRM.