The Conceptual Overview: Challenges and Opportunities with "BIG DATA"

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Provided by: Creative Commons
Topic: Data Management
Format: PDF
For those contemplating investment in big data, the most important conclusion from this paper is to recognize that there are very specific combinations of circumstances in which big data can drive real business value. Sometimes, of course, it is the price for simply staying in the game, as the authors saw in the case of retailing. Other times, it can open up a new market slot for profitable exploitation, at least for the first movers. Recognizing and taking advantage of such opportunities demands a close partnership between IT and the business to understand all aspects of the situation.
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