The Consumer-Driven Digital Economy: Creating value in a digital world where the consumer is in charge

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Provided by: SAP
Topic: Tech Industry
Format: PDF
In the new digital economy, competition, consumer engagement, and operational effectiveness are fundamentally changing, and accelerating. New competitors are redefining the landscape at unprecedented rates. Building and keeping trust mean delivering exceptional brand experiences, every time, via agile processes that balance consumer needs with cost to serve.
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