The cost of creating exceptional mobile moments through mobile apps

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Provided by: IBM
Topic: Mobility
Format: PDF
The convenience and control of smartphones and tablets have changed what we expect from a mobile experience. Forrester calls this the “Mobile Mind Shift," and it is more important than ever for enterprises to deliver a rich experience. Successful applications build relationships with customers, while unsuccessful applications waste resources and turn customers away. This Forrester study finds that companies can see development costs double unless 10 key cost drivers are kept under control.
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