The Customer Relationship Management Process: Its Measurement and Impact on Performance

Provided by: Growing Science
Topic: E-Commerce
Format: PDF
CRM is used in various systems such as call centers, social media, direct mail, data storage files, banks, and customer data queries. Customer Relationship Management (CRM) systems will track and measure marketing campaigns over different networks. CRM is used in various systems such as call centers, social media, direct mail, data storage files, banks and customer data queries. There are literally many studies associated with the implementation of CRM in different industries. This paper presents an empirical investigation to determine effective factors influencing on the success of CRM implementation.

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