Ecommerce is broad topic spanning many areas of an organization: business, technical, and users to name a few. Though these areas have differing goals and objectives, they have to work together to build and maintain a successful end to end buying experience. Current ecommerce merchants or anyone thinking about entering the world of ecommerce must consider the demands of multiple stakeholders to build a successful strategy. Having an ecommerce strategy helps you meet your goals and objectives -- regardless of your organization’s focus. We’ve established that there is no one size fits all strategy, and that no one strategy is better than another. The key, then, is ensuring that you have a strategy appropriate for your unique business needs.