As it becomes an explicit IT strategy (and one now recognized even by hyperscalers, with their cloud-to-ground initiatives), hybrid cloud presents a major opportunity for service providers and technology vendors. Reducing lock-in for customers through multiple venues might appear risky - what if they want to leave?
Cloud-native capabilities, managed services, service guarantees, and ongoing support can make a preferred venue more attractive and - once embedded - decision-makers are less likely to want to move because they are more focused on value than cost. Optimizing utilization and labor efficiency across multiple venues on enterprises' behalf can squeeze costs and give customers the ability to choose the best venue for each workload. New pricing models on both public and private clouds are further enabling enterprise scalability while retaining control.