The Effects of Data Mining in ERP-CRM Model - A Case Study of MADAR

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Provided by: King Saud University
Topic: Data Management
Format: PDF
As Enterprise Resource Planning (ERP) implementation has become more popular and suitable for every business organization, it has become a essential factor for the success of a business. This paper shows the best integration of ERP with Customer Relationship Management (CRM). Data Mining is overwhelming the integration in this model by giving support for applying best algorithm to make the successful result. This model has three major parts, outer view-CRM, inner view-ERP and knowledge discovery view. The CRM collect the customer's queries, EPR analyze and integrate the data and the knowledge discovery gave predictions and advises for the betterment of an organization.
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