Canadian Center of Science and Education
The fact that models of entrepreneurship have generally been developed on a global scale has made the matter of explaining and assessing indigenous level experience rather difficult from the perspective of reliability and validity. It is therefore very important from an academic perspective to reveal such local scale entrepreneurial behaviors. Research was conducted in three stages. Personal backgrounds formed by factors such as role models, traits and experience, and contextual terms were addressed. Then clues regarding cognitive structures and processes were researched by focusing on how entrepreneurs recognize opportunities.