The Enterprise Guide to Surviving Extinction: Why Customer Experience is the Single Most Important Discipline for Enterprises Today

It is no secret that markets are changing. Customers today care less about corporate brand marketing and long-term institutional presence. Instead, they are making buying decisions based on new competitive differentiators like ease of use, mobile accessibility, and seamless customer experiences. The sum is that enterprises face the highest degree of competition and disruption in modern times.

In this whitepaper, you will learn:

• How startups and technology platform vendors are disrupting traditionally stable industries
• How the evolution customer expectations has put a new focus on CX as a strategic differentiator
• The strategies and capabilities enterprises need to adopt in order to win on the basis of CX