The Executive’s Guide to Business Visibility: Predicting
It’s helpful to think of forecasting in the context of strategic planning since the two are so closely intertwined. Strategic planning requires you to envision an ideal outcome for your business and then work backward—focusing on the actions you need to take in order to achieve your vision. However, before you can lay out that vision, it’s critical to first forecast what might happen in key areas of the business (such as expenses, new contracts, and interest rates).
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