The Exploration of Web Data Mining in E-Commerce Services

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Provided by: AICIT
Topic: Big Data
Format: PDF
In this paper, the authors will be the current situation of small and medium-sized e-commerce web site design, web site operators and promotion mode to do a detailed analysis. E-commerce web mining process generally consists of three main stages, data preparation, mining operations, the results of expression and interpretation. Web mining can play a role in many aspects, such as the structure of the search engines to carry out excavation, to determine the authoritative pages, web document classification, the web log mining, intelligent query establish meta web data warehouse.
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