In this 25-criterion evaluation of data management for analytics (DMA) providers, we identified the 14 most significant ones – Amazon Web Services (AWS), Cloudera, Google, Hewlett Packard Enterprise (HPE), IBM, MemSQL, Micro Focus, Microsoft, MongoDB, Oracle, Pivotal Software, SAP, Snowflake, and Teradata – and researched, analyzed, and scored them. Forrester’s research uncovered a market in which Google, SAP, Oracle, IBM, and Teradata, are Leaders.