This paper discusses the findings of the study that was aimed at establishing the effect of Competitive Intelligence, hereafter referred to as CI, on product and service innovations. A literature study revealed that CI and innovation are widely studied subjects, but the impact of CI on innovation was not well documented. CI has been widely acclaimed as a panacea to a lot of organizational problems. The study aimed at establishing the impact of Competitive Intelligence (CI) on products and services Innovation in organization. A case study was conducted, using an Information and Communication Technology (ICT) organization. Innovation-decision process was applied in the data analysis.