The Impact of Push Messaging
Marketers have several reasons to adopt push functionality in their app, it gives them a low cost, instant and personal communication channel to their customer base. Push messages generate traffic to the app, giving the brand the opportunity to expose the app user to an unlimited amount of the latest media or information. Push messages are one of the most instant, limitless and personal ways for a brand to communicate with its customers. Every customer who uses their brand's app can accept (opt-in) to receive push messages. As long as their customers carry their Smartphone or tablet with them, they can be reached anytime and anywhere. An ideal channel to activate, inform or service their mobile customer.